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About Us

We're the Agency
We Always Wished Existed.

Founded in 2014 by ex-brand-side marketers tired of agencies that prioritized awards over results. We built something different.

ADS COMET team Strategy session
Our Story

12 Years of Doing Things Differently

ADS COMET was founded in 2014 by a team of ex-brand-side CMOs, growth engineers, and creative directors who had all been on the client side — and were frustrated by the same things: agency opacity, vanity metrics, slow execution, and creative that looked great in pitches but didn't convert.

We started with three clients, one office in New York, and a simple philosophy: every decision we make has to be traceable to a business outcome. No vanity. No fluff. Just growth.

Over 12 years we've scaled to offices in London and Singapore, a team of 140+, and over $2.4 billion in managed ad spend across every major platform and medium. Our clients range from venture-backed startups launching their first ad campaign to Fortune 500 brands running global multi-channel campaigns.

The thing that hasn't changed? We still run every account like it's the only one we have.

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Team Members
Across 3 Offices
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Campaigns
Launched
$2.4B
Ad Spend
Under Management
0yr
In the
Advertising Business
What We Stand For

The Four Principles That Drive Everything

📊
Performance First
Every single creative decision is grounded in data. We measure what matters to your business — revenue, pipeline, subscribers, LTV — not impressions and engagement rate. If it can't be tied to a real outcome, we don't do it.
🔍
Radical Transparency
Real-time dashboards accessible to your team 24/7. Weekly performance calls. Plain-English reporting. No hidden fees, no markup on media spend. You see exactly where every dollar goes and exactly what it returns.
⚡
Creative Boldness
Safe advertising is forgettable advertising. We push creative boundaries because the brands that break category conventions are the ones that win long-term. Every campaign brief starts with the question: what would make someone stop and stare?
🚀
Speed at Scale
Agile internal processes, in-house production, and flat team structures mean we execute faster than traditional agencies without sacrificing quality. We launch in days, not weeks — and optimize in real-time, not on monthly reporting cycles.
The Team

The People Behind the Results

140 specialists across strategy, creative, media, and analytics — all aligned to your growth.

James Archer
James Archer
Co-Founder & CEO
Priya Nair
Priya Nair
Co-Founder & CSO
Daniel Mercer
Daniel Mercer
Chief Creative Officer
Sophie Kim
Sophie Kim
VP Performance
Client Love

Trusted by the Brands We've Helped Scale

★★★★★
"The analytics layer they built changed how our entire organization thinks about performance. Real attribution, real decisions — every quarter."
Amir
Amir Rashid
Head of Marketing, Helios Labs
★★★★★
"Creative quality from ADS COMET is on another level. More compelling content in two weeks than our internal team in six months — and it actually converted."
Tara
Tara Nguyen
Brand Director, Solaris Group
★★★★★
"FinTech advertising is a compliance minefield. ADS COMET navigated it flawlessly. Our acquisition cost dropped by half in three months."
Ben
Ben Walsh
CEO, VaultMedia

Want to be part of our next success story?

Book a free strategy call. No pitch, no pressure — just an honest conversation about your growth.

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